Apr 15, 2026
They flipped the first Sonesta hotel in a couple of hours. That’s what a real partnership looks like when the operator needs speed and the vendor shows up.
During AAHOACON in Philadelphia, I talked with Patty Jefferson from Visual Matrix and Chris Trick from Sonesta about how they built the relationship, scaled it, and kept it practical for hotel teams.
🤝 They started with trust, then
proved execution fast with that first flip
🏨 The rollout now covers 120+ installs across multiple Sonesta
brands
🖥️ They cut friction at the desk: move from two screens to one, so staff works
faster
🎯 They keep the partnership grounded in outcomes: recognize guests
faster and grow loyalty enrollment
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