May 14, 2026
More than 40% of Westgate’s new
timeshare buyers are millennials.
I talked with Jared Saft, COO of Westgate Resorts, at ARDA’s Spring
Conference in Las Vegas about why younger buyers want space,
kitchens, and togetherness—and how Westgate drives demand with
differentiated experiences.
👥 Buyer shift: Jared says
millennials make up 40%+ of new buyers
🏠 Product fit: kitchens, multiple bedrooms, multiple TVs, and space
for groups
🎢 Experience strategy: Chuck E. Cheese, a mystery fun house theme
park, and a Florida dude ranch with glamping
🏟️ Group demand matters: Westgate fills slower quarters with
convention guests who want extra space and meeting
access
🤝 Vegas partnership: Westgate SuperBook powered by Caesars
Sportsbook
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