May 31, 2026
One frustrating thing about hospitality: guests want to research rooms visually, but most hotel websites don’t include video. When hotels force guests to imagine a room, they simply move on.
So I talked with Jason Craparo, CEO of hovr, and Ethan Wiseman, VP of Product Management at aven hospitality, about what hotels can do right now to fix that disconnect.
🎥 Audit your site: count how
many videos you actually show per room type, view, and suite
category
📱 Build a “video path” that matches how guests shop: room → view →
bathroom → balcony → public spaces
⚡ Add video without slowing the site: protect load speed or you
lose the guest before they see the content
♿ Treat accessibility as a baseline, not a bolt-on: make video
usable for more guests from day one
🏨 Use video to reduce uncertainty on high-consideration stays:
fewer surprises means fewer abandons and fewer
complaints
💰 Track what happens when guests watch video: more video
consumption often lines up with higher spend, so measure it and
price accordingly
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