Dec 4, 2025
Some management companies build hotels. Olympia Hospitality builds identity.
I spoke with Sara Masterson (President) and John Schultzel (Chief Growth Officer) about how Olympia blends independent spirit, strong brand partnerships, and mission-driven hospitality across destinations like Nantucket, Boston, Winter Park, the White Mountains, and beyond.
On #NoVacancyNews, Sara and John explain how they combine boutique creativity with brand-backed consistency, how they think about technology adoption, and why community connection is becoming the core differentiator in both luxury and branded hotels.
A big thanks to Actabl — Actabl gives you the power to profit. Visit Actabl.com.
What we cover:
🏨 How Olympia mixes brand
standards with independent personality
🌎 Why “place-based design” beats cookie-cutter hotel
experiences
🎨 How to create a hotel that could only exist in one community
⚙️ Why fast-moving tech adoption matters more for younger
teams
📈 How owners think about character, authenticity, and long-term
performance
❤️ The Alfond Inn and Boone Tavern: hotels that literally fund
education
💡 Why short-term bumps shouldn’t scare hoteliers from long-term
vision