May 19, 2026
F1 week in Las Vegas turns a stay into a full itinerary, and
Hilton Grand Vacations builds owner value around the full trip, not
just the nights.
I talked with Derek DeSalvia
M.S. DeSalvia, EVP and Chief Customer Officer at Hilton Grand Vacations, at
the ARDA Spring Conference about owner
benefits beyond the property, multigenerational hashtagtravel, and how the trip stays seamless from
booking through the experience.
🏎️ Derek uses F1 as the anchor example: build the week around one
marquee event, then stack experiences on top
🎟️ The program adds value outside the resort stay through
experiences and benefits
👂 Derek keeps the filter simple: listen to the customer and build
what they want in that moment
🧳 Multigenerational travel drives the product: unit variety plus
flexibility to book multiple units
🧩 Derek focuses on a connected journey so planning and in-market
moments stay consistent
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