Feb 14, 2025
🚀 Big news! Still a bit more ALIS 2025 coverage! Here, Glenn
chats with Christopher
Hartley, CEO of Global Hotel
Alliance (GHA), to discuss their record-breaking year, new
brands, and the future of global travel.
🎉 Key Takeaways:
GHA’s Best Year Ever! 💰 $2.7 billion in loyalty program revenue—up
17% from 2023.
Hotels Cashing In! 💸 $400 million in cross-brand bookings, proving
the power of independent hotels uniting.
Global Expansion! 🌍 New brands in Sri Lanka 🇱🇰, Malaysia 🇲🇾, Dubai
🇦🇪, and the UK 🇬🇧—with more coming soon!
Americans Are Driving Travel! ✈️ The U.S. market is fueling
international travel demand like never before.
What’s Next? 🔮 Growth in China, India, Indonesia, and Brazil as
these markets mature and expand outbound travel.
A Lifeline for Independent Hotels! 🏨 If you're a boutique or
independent brand, GHA’s loyalty program could be a
game-changer.
🔥 If you're in hospitality, you can’t afford to miss this! Hit that
LIKE button, SUBSCRIBE, and SHARE this with your network.
🙌 Special thanks to Unifocus for sponsoring this
conversation. Learn more at unifocus.com